Business

Conflicts between macroeconomic policies

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What are the three macroeconomic policies? Demand Side Policies – Shifts in AD Fiscal Policy – Government Spending & Taxation Monetary Policy – Interest Rates & Money Supply   Supply Side Policy – AS shifts to the right Short Run – Caused by a change in the cost of production Oil Wages Corporation Tax Long […]
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Conflicts between macroeconomic policies
Bartlett and Ghoshal’s Theory

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Exam Boards: Edexcel, AQA, WJEC, CIE, OCR Level: AS/A LEVELS/IB/IAL
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Exam Boards: Edexcel, AQA, WJEC, CIE, OCR   Level: AS/A LEVELS/IB/IAL
SWOT Analysis 

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Exam Boards: Edexcel, AQA, WJEC, CIE, OCR         Level: AS/A LEVELS/IB/IAL What is SWOT analysis? SWOT analysis is used by a business to identify the businesses internal strengths and weaknesses and its external opportunities and threats. Source: aqa.org.uk Example SWOT analysis Company: Coca Cola   Strengths  Opportunities Brand  Customer loyalty Advertising/Marketing Distribution Economies of […]
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SWOT Analysis 
Trading Blocs

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Exam Boards: Edexcel, AQA, WJEC, CIE, OCR         Level: AS/A LEVELS/IB/IAL Trading Blocs What are trading blocs? Trading blocs are groups of countries that agree to reduce or eliminate trade barriers between themselves. Examples of Trading Blocs ASEAN – Association of Southeast Asian Nations APEC – Asia Pacific Economic Cooperation EU – European Union […]
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Trading Blocs
Bartlett and Ghoshal’s Theory

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Bartlett and Ghoshal’s international, multi-domestic, transnational and global strategies What is the Bartlett & Ghoshal Theory? This theory examines the different approaches to managing businesses that operate internationally.  It highlights two key factors in choosing how to manage an international business:  The potential cost gains from being globally integrated (such as marketing, production or research […]
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Bartlett and Ghoshal’s Theory
National Minimum Wage (NMW)

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National Minimum Wage (NMW) The National Minimum Wage is the lowest level of hourly pay that an employer is allowed to pay an employee.  The national minimum wage was introduced by the government to ensure workers were not exploited with unfair low wages. The equilibrium wage rate paid by employees at (PE, QE) was deemed […]
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National Minimum Wage (NMW)
Strategic Drift Theory

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Strategic Drift Theory Strategic drift occurs when the strategy pursued by business no longer fits with the external environment and trends around it. Therefore the service or product the business is currently selling is not suitable for the current trends or market conditions. Therefore the business will need to look into transformation and changing the […]
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Strategic Drift Theory
Stakeholder Mapping Theory

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Stakeholder Mapping  Understanding the role and importance of stakeholders What is Stakeholder Mapping? The stakeholder mapping theory sorts stakeholders out in terms of their relative power and interest. This theory highlights that not all stakeholders are the same. Stakeholders vary in terms of the power and influence they have on a business.  Stakeholder Mapping Diagram […]
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Stakeholder Mapping Theory
Market Mapping Theory

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Market Mapping Theory  Understanding markets and customers  What is Market Mapping?  This theory helps to analyse how products and brands are seen by customers relative to other products or brands in the market. It helps businesses identify where they are placed in a market compared to their competitors. This theory is also used by businesses […]
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Market Mapping Theory
Retrenchment

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Definition of Retrenchment Retrenchment in business occurs when they cut down or reduce something to become more financially stable. When does a business use retrenchment? Retrenchment could occur during a recession It could occur when a company is going through financial difficulty The impact of an economic shock to the economy such as the coronavirus […]
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Retrenchment

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